<aside> 💡 Through paid ads and experimenting, I have achieved 10% monthly user growth.
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<aside> 💡 I have optimized ad campaigns by testing various creatives and tweaking budget or bid caps. This has enabled me to reduce Cost per Acquisition by ~73%.
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I've led the conceptualization and implementation of acquisition campaigns and experimentation initiatives across prominent platforms, including Google, Meta, and Twitter. My strategic involvement spans domains such as paid advertising, store listing optimizations, and SEO strategies, all geared towards amplifying brand visibility and driving targeted user acquisition.
Below are sample creatives and screenshots from ad campaigns:
I've driven numerous acquisition experiments with a primary focus on uncovering scalable growth opportunities. These initiatives have yielded remarkable success, significantly augmenting our acquisition efforts and fostering sustainable growth. Through strategic leadership and rigorous experimentation, I've consistently delivered impactful results in enhancing acquisition strategies and driving company growth.
