I have worked extensively on building data infrastructure from scratch to support reporting and growth optimization. I have also scaled growth efforts by setting up automation to make engagement and conversion rate optimization more efficient.

Data Analytics

Tools - Mixpanel, Amplitude.

I have helped products and companies identify important actions that have provided insights into how users interact with their products. This has helped to improve analytics, reporting, and understanding how initiatives and experiment impact growth.

[https://docs.google.com/spreadsheets/d/1YKVR5YL2XTOlPZsVgP8KitjUiQqh22feutkwbeaOTw4/edit?usp=sharing](https://docs.google.com/spreadsheets/d/1YKVR5YL2XTOlPZsVgP8KitjUiQqh22feutkwbeaOTw4/preview?usp=sharing)

An event tracking template that I work with. It outlines events and properties to add context to events and user profiles.

Automation

Tools - Customer.IO, Netcore, CleverTap.

Automation is one efficient way to scale up campaigns and experiments. With tools like Customer.io, you can set up automated journeys that engage users ad nudge them to taker specific actions you want.

You can set up journey to nudge new users that have not performed the KYC process and nudge them to do so. These journeys can contain content going out through different channels like email, SMS, push notification, in-app message, etc.

I have set up automated journeys on Customer IO to nudge users to take specific actions like KYC and initial funding.

Untitled

Dashboard on Customer IO showing some journeys I set up.

Data+Automation

  1. To improve activation rate, I led an activation experiment for segmented users on CIO based on attribution data being passed form Appsflyer. We created different KYC journeys to cater to the different users based on the campaign/use case that brought them; virtual card, naira wallet, etc.

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With this, we increased conversion rate by ~6%

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