To enhance retention rates, I collaborated closely with the data team to conduct an in-depth analysis of usage patterns within the product. By identifying key retention indicators and pinpointing opportunities for improvement, we developed targeted strategies to bolster user engagement and foster long-term retention. This data-driven approach facilitated the implementation of initiatives geared towards enhancing the overall user experience and maximizing customer lifetime value.

I also used Amplitude’s Compass feature to find actions that correlated with new user retention within the product.

With this, I was able to identify proxy metrics and actions to improve that in turn improved retention.